Love the pomades! My hair is fine, thick, color treated and dry. Using Oway products makes it feel soft and silky like it did 50 years ago!
For golden, honey, or caramel blonde hair losing its warmth and vibrancy
Warm tones look refreshed and more alive after a few uses.
with Biodynamic Spanish Broom
Spanish broom flower extract is rich in flavonoids and scoparin that provide antioxidant protection specifically tuned to warm blonde tones. It helps prevent the oxidative dulling that strips golden hues of their vibrancy, preserving radiance between salon visits.
with Organic Gentian
Gentian root contains secoiridoid glycosides and xanthones with strong antioxidant properties that enhance optical brightness in blonde hair. It helps amplify the warm, luminous quality of golden tones while conditioning the fiber for improved softness and light reflection.
with Upcycled Peach Kernel
Peach kernel extract delivers oleic acid, linoleic acid, and vitamin E that deeply nourish during extended mask contact. Its naturally warm-toned lipid profile complements golden blonde shades, restoring softness and silkiness without shifting or cooling the hair's tonal character.
with Rice Bran Oil
Rich in gamma-oryzanol and ferulic acid that protect warm blonde pigments from UV-driven fading during daily exposure. It delivers deep lipid replenishment during masking, restoring the healthy shine that makes golden tones appear rich and illuminated rather than flat.
blondeway
sunset hour hair mask
$108.00
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5.4 fl oz (160 mL)
A warm-toning mask for golden blonde, honey, and caramel tones. Colour-depositing pigments refresh and enhance warm hues while conditioning deeply. Rice bran oil restores softness and shine; biodynamic Spanish broom and organic gentian nourish. Upcycled peach kernel extract adds smoothness. Hair is left luminous, silky, and radiantly warm.
Sulfate-free
Silicone-free
Paraben-free
Phthalate-free
Vegan
Cruelty-free
Biodynamic Spanish broom
Organic gentian
Upcycled peach kernel
Limited availability: order today → get it by Wednesday (with express shipping)
The ritual.
Part of the warm blonde toning duo
For golden blonde, honey or caramel tones. Refreshes warm golden tones while it smooths and conditions, for softness and shine.
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Step 1 · Condition
After washing, apply to damp mid-lengths and ends, massage gently, comb through. Leave 2 to 3 minutes, then rinse.
enriching hair conditioner
Conditioner for blonde hair
Hydrates and detangles dry, brittle strands$93.00 - 8.1 fl oz (240 mL) -
Step 2 · Tone
You are hereTowel-dry. Wearing gloves, apply strand by strand to mid-lengths and ends. Leave 5 to 10 minutes for intensity. Rinse.
Low Stock
sunset hour hair mask
Mask for golden blondes
Brightens and revives warm blonde shades$108.00 - 5.4 fl oz (160 mL)
The full routine
For golden blonde, honey or caramel tones. Refreshes warm golden tones while it smooths and conditions, for softness and shine.
How often: Mask weekly until you reach the shade you want, then every two weeks.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Glass jar, no plastic
- Also at Oway salons
Which hair colors is it for?
Golden blonde, honey and caramel tones. Color-depositing pigments refresh and enhance warm hues while the mask conditions.
How long do I leave it on?
5 to 10 minutes on towel-dried hair, longer for a stronger tone. Use it weekly until you reach the shade you want, then every two weeks.
Do I need to wear gloves?
Yes. Wear protective gloves when applying, since the mask deposits color pigment.
Does it condition as well as tone?
Yes. Rice bran oil restores softness and shine, biodynamic Spanish broom and organic gentian nourish, and upcycled peach kernel extract adds smoothness.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from sulfates, silicones, parabens and phthalates.
What does it smell like?
The citrusy scent of Mandarin, Bergamot, Orange and Lemon blends with the spicy notes of Nutmeg, Carnation, Ginger and Ho Wood, and woody and musky undertones of Vanilla, Patchouli and Cedarwood.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
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