Love Oway!!!!!! My go to every single time.
For curly or permed hair that loses its pattern when washed
Curl pattern stays intact after rinsing and bounce holds through styling.
with Biodynamic Fennel
Cultivated on our farm in Bologna using biodynamic methods, fennel oil contains anethole and fenchone, compounds that help regulate scalp sebum and gently stimulate circulation, creating a clean, balanced foundation for defined, healthy curls.
with Organic St. John's Wort
St. John's wort contains hypericin and hyperforin, bioactive compounds with anti-inflammatory and reparative properties that help soothe sensitive scalps and support the structural integrity of fragile, curl-prone hair.
with Upcycled Rice Extract
Recovered from rice processing, this extract is rich in inositol, a carbohydrate that penetrates the hair shaft and strengthens internal bonds. It improves curl elasticity and reduces surface friction, helping curls form more uniformly with less frizz.
with Hydrolyzed Sweet Almond Protein
A plant-derived protein with a low molecular weight that adheres to the cuticle and fills micro-damage along the strand. It smooths the hair surface for improved light reflection while enhancing flexibility and reducing breakage in curly textures.
twist'n curl
curly hair bath
$85.00
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8.1 fl oz (240 mL)
A gentle cleansing shampoo for curly and permed hair. Almond protein and guar strengthen and smooth the cuticle; babassu and rice extract hydrate without weight. Cleanses thoroughly while preserving curl pattern, elasticity, and bounce.
Silicone-free
Paraben-free
Phthalate-free
Mineral oil-free
Vegan
Cruelty-free
Organic St. John's wort
Biodynamic fennel
Upcycled rice extract
In stock and ready to ship: order today → get it by Wednesday (with express shipping)
The ritual.
Part of the complete curly care kit
For curly hair. Gives curls long-lasting moisture and definition, with less frizz.
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Step 1 · Wash
You are hereMassage into wet scalp and hair to a creamy lather, rinse. Repeat if needed.
curly hair bath
Shampoo for curly hair
Gently cleanses while enhancing natural bounce$85.00 - 8.1 fl oz (240 mL) -
Step 2 · Condition
Use as a rinse-out conditioner, or leave it in as a pre-styler.
curly hair combing cream
Conditioner for curly hair
Detangles, hydrates, and defines curls$120.00 - 8.1 fl oz (240 mL) -
Step 3 · Weekly mask
After washing, on towel-dried hair, leave 10 to 15 minutes, rinse. Or use before washing, on dry hair.
curly hair deep mask
Mask for curly hair
Nourishes deeply to strengthen and soften$108.00 - 5.4 fl oz (160 mL)
The full routine
For curly hair. Gives curls long-lasting moisture and definition, with less frizz.
How often: Hair bath and combing cream at every wash; the deep mask once a week.
The bottle is part of the formula.
Grown, not sourced.
Agricosmetica®, a higher standard.
Not quite what you're looking for?
The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.
Good to know
- Complimentary shipping on orders over $80
- Glass and aluminium packaging, no plastic
- Also at Oway salons
Is it safe for permed hair?
Yes. It is made for curly and permed hair, cleansing thoroughly while preserving curl pattern, elasticity and bounce.
Will it dry out my curls or weigh them down?
No. It removes buildup without stripping moisture, and babassu and rice extract hydrate without weighing curls down.
Does curly hair bath reduce frizz?
Yes. Almond protein and guar smooth the cuticle as it cleanses, for sleeker, more defined curls with a soft, polished finish.
What is a hair bath?
Hair bath is what Oway calls its shampoos. Each one cleanses and carries botanical actives chosen for a specific scalp or hair need, so every wash also works as a treatment.
Is it vegan and cruelty-free?
Yes. It is vegan and cruelty-free, and free from silicones, parabens, phthalates and mineral oils.
Which routine is right for me?
curly shampoo & conditioner duo: for curly and permed hair. complete curly care kit: for curly hair.
What does it smell like?
A vibrant fusion of bright citrus and enveloping spices: mandarin, bergamot, cardamom, black pepper, nutmeg, coriander, geranium, petitgrain, and patchouli blend into a refined and dynamic balance.
About Oway
What is Agricosmetica®?
Agricosmetica® is how Oway makes cosmetics: actives from biodynamic and certified organic farming, selected with care and processed in a circular system that turns waste into resources, from the field to the bottle.
What is Ortofficina?
Ortofficina is Oway’s farm in the hills of Bologna, farmed with biodynamic methods since the early 2000s. Many of the botanical actives in Oway formulas are grown there and harvested when each plant is at its peak.
What does biodynamic mean?
Biodynamic farming treats the farm as one living system. It builds soil fertility with compost and crop rotation, uses no synthetic fertilizers or pesticides, and times sowing and harvest to natural cycles. Oway grows its biodynamic actives at Ortofficina and with a network of biodynamic growers.
Why glass and aluminium?
Glass keeps out light, air and moisture, so a formula keeps its purity, potency and freshness, and nothing leaches into it. Oway replaced plastic with recyclable glass and aluminium for its bottles, jars and tubes, to cut single-use plastic.
Where is Oway made?
In Italy. Oway was founded in Bologna in 1948 and still develops its formulas there, close to its farm, Ortofficina.
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