curly potion

For curly and wavy hair that needs definition without crunch

Curls hold their shape with movement, not stiffness, and stay soft to the touch.

with Biodynamic California Poppy

Grown on our farm in Bologna using biodynamic methods, California poppy is rich in flavonoids and carotenoids that reinforce the hair's internal protein bonds, improving curl elasticity and helping each strand hold its natural shape with resilience.

with Organic Cornflower

Cornflower contains anthocyanins and polyphenols that condition the cuticle surface, reducing friction between strands. This helps curls group and define more naturally while minimizing frizz and enhancing light reflection for visible shine.

with Macadamia Oil

Rich in palmitoleic acid, a fatty acid that closely mirrors the hair's own lipid composition, macadamia oil absorbs quickly into the strand without residue, delivering deep conditioning that enhances curl softness and flexibility without weighing down the pattern.

with Hydrolyzed Rice Bran Protein

A low-molecular-weight protein that penetrates the cortex to fill gaps in damaged or porous hair fiber. It reinforces structural integrity from within, improving curl memory and reducing breakage while adding body without stiffness.

styling & finish

curly potion

$113.00 - 8.1 fl oz (240 mL)

A curl-defining lotion that shapes and sculpts while delivering lasting hydration, ideal for enhancing the natural movement of curly and wavy hair. Powered by strengthening California poppy and protein-rich orange pulp extract, it provides structure, elasticity, and shine without compromising softness or flexibility.

Silicone-free Paraben-free Phthalate-free Mineral oil-free Vegan Cruelty-free Biodynamic California poppy Organic cornflower
8.1 fl oz 240 mL $113.00 · Full size 1.7 fl oz 50 mL $53.00 · Travel size

In stock and ready to ship: order today → get it by Friday (with express shipping)

Shop the set

sulfate-free curl routine

sulfate-free curl routine

Curl Co-Wash ✽ Curl Cream ✽ Curl-Defining Lotion

$287.00 $273.00

Also available in 1.7 fl oz

Curly potion, lotion for natural curls needing flexible, lasting hold

curly potion

$53.00 - 1.7 fl oz (50 mL)

✽ Flexible Definition: Shapes curls with hold that moves—no crunch, no cast
✽ Lasting Hydration: Macadamia and marula oils keep curls soft and touchable
✽ Frizz Control: Smooths and seals for defined, humidity-resistant texture
✽ Bounce & Elasticity: Rice protein strengthens strands for resilient, springy curls
✽ Lightweight Finish: Adds shine and definition without weighing curls down

Based on 10 reviews

★★★★★ Heather GrayVerified buyer

Best lotion for lavish curls!

★★★★★ AnonymousVerified buyer

I love the curly potion. I have semi-curly hair meaning it takes a lot of product to hold the curls but also they can fall out easily. This curly potion stabilizes my curls and provides a great base for the other products I use maintain my curls for days. I'll use it on it's own when I'm not feeling like drying my hair and doing a "beach waves" look. I'm obsessed.

★★★★★ Emily GVerified buyer

Finally found a product for my fine 2C/3A curly hair! I have been searching for a product that provides definition without the crunch. Curly potion for the win!

The ritual.

Shake well before use. Apply the desired amount to wet or dry hair, distributing evenly through the lengths. Rub in gently, then proceed with styling. For greater definition and control, dry with a diffuser.

Part of the sulfate-free curl routine

For curly to coily hair. Cleanses without sulfates, then hydrates and defines curls without weight or crunch.

  1. Step 1 · Co-wash

    Apply to damp hair, concentrating on the lengths. Massage gently for 2 to 3 minutes, then rinse thoroughly.

    curly hair co-wash

    curly hair co-wash

    Shampoo & conditioner for curly hair
    Cleanses and conditions in one step
    $91.00 - 8.1 fl oz (240 mL)

  2. Step 2 · Prime

    On wet hair, apply from mid-lengths to ends and distribute evenly.

    curl priming cream

    curl priming cream

    Cream for curly hair
    Boosts moisture, softness, and curl definition
    $83.00 - 5.1 fl oz (150 mL)

  3. Step 3 · Define

    You are here

    Shake well. Work through the lengths, rub in gently and style. Dry with a diffuser for more definition.

    curly potion

    curly potion

    Lotion for curls
    Provides flexible, lasting hold with definition
    $113.00
    8.1 fl oz1.7 fl oz

The full routine

For curly to coily hair. Cleanses without sulfates, then hydrates and defines curls without weight or crunch.

How often: All three at every wash; the co-wash is gentle enough for frequent use.

The bottle is part of the formula.

Every Oway bottle is glass and aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your hair. Glass is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

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