fortifying hair lotion

For hair that's thinning and not growing back as dense as it once did

Buddleja davidii plant stem cells extend the follicle growth phase. Horse chestnut and peppermint enhance scalp microcirculation. Peptide-rich lupin and pea sprout reinforce the hair shaft.

with Biodynamic Peppermint

Grown on our farm in Bologna following biodynamic principles, peppermint contains menthol that acts as a natural vasodilator, increasing blood flow to the follicle and enhancing the delivery of oxygen and nutrients essential for healthy hair growth.

with Organic Horse Chestnut

Horse chestnut contains aescin, a triterpenic saponin that reduces capillary permeability and supports venous tone. It works synergistically with peppermint to optimize scalp microcirculation, creating the vascular conditions needed for active follicle function.

with Buddleja Davidii Plant Stem Cells

Derived from the butterfly bush meristem, these plant stem cells contain epigenetic factors that help delay follicular senescence and extend the anagen (growth) phase. They protect follicular stem cells from oxidative damage, supporting sustained density over time.

with Lupin Seed Extract

Rich in peptides and isoflavones, lupin seed extract inhibits 5-alpha reductase activity and helps reduce the impact of DHT on the follicle. It reinforces the hair shaft's protein structure, promoting thicker, more resistant strands with improved anchoring.

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hair loss

fortifying hair lotion

$167.00 - 3.4 fl oz (100 mL)

Previously known as Densifying Remedy

A targeted scalp treatment that addresses thinning hair at the follicle level. Powered by Buddleja davidii plant stem cells to extend the growth phase, circulation-boosting horse chestnut and peppermint to oxygenate the scalp, and peptide-rich lupin and pea sprout extracts to fortify strands, it promotes visibly thicker, denser hair while helping slow follicular aging.

Paraben-free Silicone-free Sulfate-free Phthalate-free PEG-free Vegan Cruelty-free Biodynamic Peppermint Organic Horse Chestnut Buddleja Davidii Plant Stem Cells

In stock and ready to ship: order today → get it by Friday (with express shipping)

Shop the set

anti-hair loss essential kit

anti-hair loss essential kit

shampoo + lotion

$251.00 $227.00

✽ Plant stem cell technology prolongs the follicle growth phase
✽ Vasodilating actives enhance scalp microcirculation and nutrient uptake
✽ Peptide-rich botanicals reinforce the hair shaft and reduce breakage
✽ Oxygenating complex revitalizes dormant follicles for visible density

The ritual.

After washing with a fortifying hair bath and conditioning if needed, towel dry hair thoroughly. Part the hair into 2 cm-wide vertical sections starting at the top of the head and moving outward, applying the product directly to the scalp. Repeat with horizontal sections from crown to nape. Leave on for 5 minutes. Do not rinse—proceed with styling. Use 2–3 times per week for 6 weeks for intensive support, then 1–2 times weekly for 4 weeks to maintain results.

The bottle is part of the formula.

Every Oway bottle is glass and aluminium. No plastic means no leaching, no microplastics entering your formula, and no compromise on what reaches your hair. Glass is impermeable to light, air, and moisture. Your product arrives exactly as it left our lab.

Grown, not sourced.

We don't source ingredients. We grow them. At Ortofficina, our farm in the Bolognese hills, botanicals are cultivated using strict biodynamic methods and harvested at peak potency, the precise window when each plant delivers its highest concentration of active properties.

Agricosmetica®, a higher standard.

Agricosmetica® is Oway's proprietary approach to cosmetics, developed over 75 years of research at the intersection of Italian agricultural science and professional haircare. Every formula is built on biodynamic and certified organic ingredients, produced in a closed, circular system with zero tolerance for compromise.

Not quite what you're looking for?

The right ritual shouldn't feel like a compromise. Answer a few questions and uncover a selection crafted for your rhythm, your space, your life.

Our big bottles are back

To mark Plastic Free July, our exclusive 32.1 fl. oz / 950ml salon-size bottles have returned for a limited time.​
Each bottle refills your 8.1 fl. oz / 240ml bottle nearly four times, helping reduce plastic waste while keeping your daily essentials close at hand.

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