Oway Shaping putty packaging with text on a yellow background mobileonly mvis

styling & finish

shaping putty

$67.00 - 1.7 fl oz (50 mL)

A versatile styling putty for structured, sculpted styles with a semi-matte finish. Medium-strong hold that shapes and defines while maintaining natural movement. Castor oil adds grip; marula oil nourishes without residue. Biodynamic California poppy softens; upcycled grape extract protects. Ideal for moulded, separated, or textured looks.

Silicone-free Sulfate-free Paraben-free Phthalate-free Vegan Cruelty-free Biodynamic California poppy Organic cornflower Upcycled grape extract

✽ Structured Hold: Medium-strong control for sculpted, defined shapes
✽ Semi-Matte Finish: Natural texture between matte and satin
✽ Pliable Movement: Shapes firmly while keeping hair touchable and flexible
✽ Strand Separation: Defines and moulds individual strands for textured styles
✽ Nourishing Grip: Marula oil conditions while castor oil adds workable texture

We cultivate medicinal plants through biodynamic methods, upcycle powerful active ingredients, and use only 100% synthetic-free extraction techniques.
Aqua/Water/Eau (OZ), Ceteareth-25 (ND), Cetyl Alcohol (ND), Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Ricinus Communis (Castor) Seed Oil (ND), Myristyl Alcohol (ND), Vp/Dmapa Acrylates Copolymer, Limonene (ND), Oleth-10 Phosphate (ND), Benzyl Alcohol, Oleth-5 (ND), Eschscholtzia Californica Flower/Leaf/Stem Extract (BD), Centaurea Cyanus Flower Extract (O), Sclerocarya Birrea Seed Oil (FT), Vitis Vinifera (Grape) Seed/Skin/Stem Extract (UC)(ND), Citrus Aurantium Dulcis (Orange) Peel Oil (EO), Cinnamomum Zeylanicum Leaf Oil (EO), Vanillin (ND), Benzalkonium Chloride, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylhexylglycerin, Sodium Hydroxide, Citric Acid (ND), Eugenol (ND), Citral (ND), Linalool (ND), Benzyl Benzoate (ND), Cinnamal (ND), Geraniol (ND), Bht, Sodium Benzoate, Potassium Sorbate
Our alcohol is plant-based, sourced from sugar beet molasses and cereals.
How to read the formula: [BD] Biodynamic Active Ingredient | [O] Organically Grown Ingredient | [EO] Essential Oil | [ND] Naturally Derived Ingredient | [UC] Upcycled Ingredient | [E] Ethical Ingredient | [OZ] Ozonated Water

Complete the ritual

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precious wax

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styling & finish

boho pomade

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How to use

Work a small amount between your hands and apply to wet or dry hair to create texture and shape. Ideal for short and very short styles, offering a semi-matte finish with long-lasting control.

Agricosmetica Active Ingredients.

We cultivate medicinal plants using biodynamic methods, upcycle plant byproducts into potent active ingredients, and rely exclusively on synthetic-free extraction techniques—all to capture the full vitality of nature's botanicals.

BIODYNAMIC ZERO-MILE ESCHSCHOLZIA

Eschscholzia, with its strengthening properties, gives hair lengths more softness and shine. It helps to tame, define, and maintain the style, leaving the hair looking vibrant and well-groomed.
ORGANIC CENTAUREA

Organic cornflower is valued for its brightening and protective properties. In styling and finish products for hair lengths, such as hairsprays and waxes, it helps keep hair radiant and protected without weighing it down. Ideal for giving a healthy and vibrant look, it acts as a shield against external stressors, keeping hair well-disciplined and defined.
ETHICALLY-PRODUCED MARULA

Ethically-produced Marula deeply nourishes the lengths, providing softness and shine without weighing them down. Its protective action helps prevent dryness and split ends, leaving hair silky and smooth.
GRAPE-MARC EXTRACT

Upcycling plant-based active ingredient: it contributes to protect the hair from pollutants and helps the hold thanks to the presence of polyphenols and pectins.